TUESDAY MARCH 26, 2019 @ CMC POLICE ACADEMY 9AM-4PM
This one day course will teach you how to effectively deal with the media and develop a strategic plan for your department's image. The class will provide insight into how the media operates and how to get your message covered. Participants will learn how to write an effective news release and conduct media interviews. The class will detail the requirements of when and how to release information to the media and when it can be withheld.
At the end of this program, participants will:
Write news releases
Learn PIO "101"
Create positive media coverage for your agency
Demonstrate crisis management and crime scene management
Understand the media
Discuss proactive and reactive PIO's
Social Media-Facebook, Twitter, Snapchat, YouTube
OPRA and the Media
WHO SHOULD ATTEND?:
Public Information Officers
Command Officers who serve in a supervisory capacity or who have contact with the media